Product Shot Secrets
2nd Story has provided product photography for several businesses over the years. And we've learned a few tricks along the way that make...
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Feb 1
What We Can Learn From Super Bowl Ads
In case you haven’t noticed, the Super Bowl is quickly approaching. And whether or not you’re planning to watch the big game, you’ll...
Oct 3, 2023
Most Recognizable Logos - Part 3
For the past couple of weeks we've listed for you some of the world's most recognizable logos and given you a little history behind them....
Sep 26, 2023
Most Recognizable Logos - Part 2
Last week we began our journey of exploring the most recognizable logos in our world today. Click here if you missed it. This week we're...
Sep 19, 2023
Most Recognizable Logos - Part 1
Any good entrepreneur knows that the logo design is one of the most important decisions to make for your business. The recognizability of...
Sep 12, 2023
Fun Font Facts
For the past few weeks we've been throwing some fun facts about color at you. Today we thought we'd switch it up and talk a little about...
Aug 29, 2023
Fun Facts About Color - The Sequel
We're back with another round of color fun facts! Last week we shared a list of interested facts about color. Click here if you missed...
Aug 22, 2023
Fun Facts About Color
Color affects our perceptions, and not just our perceptions of art and design. The culture we live in has been shaped by color. So many...
Aug 15, 2023
The Secret to a Strong CTA
In the world of marketing, we work hard to grab the attention of our targeted customers with dynamic imagery and meaningful words, but at...
Aug 1, 2023
Back to School Promotion Ideas
Whether or not you're a parent or a teacher, you've probably noticed that we are quickly approaching the beginning of another school...
Jul 18, 2023
Share Your Company Values
Last week we talked about the importance of company values and gave some examples. Click here if you missed it. This week we're...
Jul 11, 2023
What are Company Values?
An often overlooked part of building your brand is establishing your company values. These are the principles that drive your business,...
Jun 27, 2023
Customer Needs
For the past few weeks we've been discussing various marketing methods and how they can work their way into your advertising. Today we...
Jun 20, 2023
How to Make Your Ads Relatable
For the past couple of weeks, we've talked about methods for more effective advertising. Last week we discussed ways to make your ads...
Jun 13, 2023
How to Create a Memorable Ad
Last week we gave you some methods for an effective advertisement. Click here if you missed it. The first of those methods was to make...
Jun 6, 2023
Methods for an Effective Ad
Creating an advertisement for your business, whether it's print, web, media, or outdoor, is a process that should be strategically...
May 23, 2023
Essentials for a Successful Homepage
The homepage of your website is a significant part of marketing your business. For a lot of businesses, the homepage is the first thing a...
May 16, 2023
What the Shape of Your Logo Says About You
Last week we discussed the significance behind the colors in your logo. Click here if you missed it. This week we're talking about...
May 9, 2023
What Your Logo Colors Say About You
There's a lot to think about when creating a brand for your business. And when it comes to selecting colors, it's good to know what kind...
Apr 25, 2023
Essentials for Product Packaging
At 2nd Story we've designed packaging labels for multiple types of products. And we understand that selecting the appropriate package for...
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