Tips for Your About Page
Last week we gave you our recommendations for what to include on your website's About page. Click here if you missed it. A lot of your...
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VIEW FROM THE 2ND STORY
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Nov 1, 2022
What Goes on Your About Page
At 2nd Story, we love helping small businesses develop a website. One of our biggest recommendations when we start planning out the...
Oct 25, 2022
Fear-based Marketing
It's almost Halloween! And while scaring people is the part of the fun this time of year, for some businesses it's a year-found marketing...
Oct 11, 2022
Logo Makeovers
Last week we discussed how to know when it's time to rebrand your business. Click here if you missed it. Most commonly in a rebrand, a...
Oct 4, 2022
Time to Rebrand?
Businesses go through changes and it's important that that's reflected in the brand. Sometimes it's a complete overhaul and sometimes...
Sep 27, 2022
Fall Marketing Ideas
It's fall, y'all...technically. And even if we're not breaking out the fall sweaters yet, everyone is ready for fall flavors, colors and...
Sep 20, 2022
Why Market to Gen Alpha
We've talked a lot about generational marketing. But now the youngest generation, Gen Alpha (born 2010-2025), has given us a whole new...
Sep 13, 2022
Business Blog Ideas
Last week we gave you some great reasons to start a blog for your business. Click here if you missed it. This week we have some blog...
Sep 6, 2022
Blogging for Your Business
The Blog is back! Summer break is over and View from the 2nd Story has returned with new marketing tips for your business! And today...
Jun 14, 2022
What Your Font Says About You
A big part of branding is establishing graphic style to represent your business. This includes everything from the colors in your logo to...
Jun 7, 2022
Tips for Successful Brainstorming
It’s time to come up with your next marketing campaign or launch your next line of products or plan your next event. So you need an idea....
May 31, 2022
Promotional Items that Work
Getting your business name out there can be tough. But there are plenty of opportunities to promote you business other than just your...
May 24, 2022
Summer Marketing Ideas
For many businesses, summer is a slow season. So we have some ideas to help boost your sales for the next few months. Here are 5 summer...
May 17, 2022
Photography Composition
What makes a photo a good photo? Sure, there's lighting, color balance, white balance and all the other things your camera manual tells...
May 10, 2022
Graphic Design Firsts
So many people think of branding and marketing as modern-day concepts, and graphic design as a very contemporary art form. But throughout...
May 3, 2022
Give NOLA Day
Happy Give NOLA Day! Over the years, 2nd Story has had the honor or providing graphic design and photography services for several...
Apr 26, 2022
Common Business Name Mistakes
It's one of the first steps to starting a business, and for a lot of entrepreneurs it's also one of the most stressful. Choosing a great...
Apr 19, 2022
Small Business Basics
A common question we get from new business owners is "what do I need first?" Great question. When it comes to branding and marketing your...
Apr 12, 2022
Marketing to Gen Z
They are one of the most targeted generations of consumers, but marketing to them is no easy task. Born between the mid-90s and 2010,...
Apr 5, 2022
Tips for Outdoor Advertising
Whether it's a billboards, street banners, bus shelters or transit ads, outdoor advertising is a big investment for your business. But...
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