Tips for a Successful Photo Shoot
Photography is a great marketing tool. At 2nd Story we’ve provided custom photography for several businesses and organizations. A photo...
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Mar 22, 2022
The First Questions
Planning a project with a graphic designer usually begins with a consultation meeting. This is where the designer asks a series of...
Mar 15, 2022
The Controversy of Canva
In the past few years we’ve been hearing how a lot of business owners are turning to Canva rather than trusting their branding and...
Mar 8, 2022
How to Speak to Women
In honor of International Women's Day, here's one for all of you whose product or service is primarily for women. We've worked a lot with...
Feb 22, 2022
Typography Trends in 2022
A couple of weeks ago we told you about some design styles that are trending this year. Click here if you missed it. This week we are...
Feb 15, 2022
Our Favorite 2022 Super Bowl Ads
Americans watch the Super Bowl for lots of different reasons. Some for the hype, some for the halftime show, some actually care about the...
Feb 8, 2022
Design Trends for 2022
We're just a month into 2022 and we're already seeing some particular styles making a regular appearance in the graphic design world. The...
Sep 28, 2021
Generational Marketing
We’ve discussed the importance of knowing your target demographic. Here’s a recap if you need it. And one of the things that is important...
Sep 21, 2021
Mood Board Checklist
When beginning work on a marketing campaign, creating a mood board can be a valuable use of your time. This is a great way to get...
Sep 14, 2021
Tips for a Successful Business Slogan
We’ve had a lot of businesses come to us wanting to add a slogan or tagline to their brand. This can be really helpful in marketing your...
Sep 7, 2021
Keep Visitors on Your Site
When marketing your business, your website is usually the primary source of information. This is why when a visitor comes to your site,...
Aug 24, 2021
Simple is the New Black
Over the past few years you may have noticed that lots of businesses and organizations are simplifying their logo designs. There’s less...
Aug 17, 2021
What's New in our Style Guide
We recently introduced you to our new color palette (click here if you missed it), and we appreciate all of the positive feedback! So we...
Aug 10, 2021
How to Write for Your Website
This seems to be a common struggle for new small business owners when it comes to preparing to build a website. You have all the...
Aug 3, 2021
Shakespeare in the 80s
This was our fifth year providing design and photography for the New Orleans Shakespeare Festival! This year this fest's main performance...
Jul 27, 2021
Introducing our New Brand Colors!
We’re back! Thanks for your patience while we took some time to make some changes at the 2nd Story. We’d like to start off by presenting...
May 18, 2021
Life Hacks for Productivity
As entrepreneurs, we have a lot to do! And so little time to do it in. So it’s important to make the most of our time and make each day a...
May 11, 2021
How to Look Good in Photos
A few weeks ago we posted about why you need a photographer at your next event. So in hopes that you're taking our advice, we want you...
May 4, 2021
6 Things to Include in Your Online Store
This one goes out to all our e-commerce entrepreneurs. If you are currently selling products online, there are a few things that we...
Apr 20, 2021
Why You Should Hire an Event Photographer
After a year of nothing on the calendar, things are suddenly happening again! More and more businesses are having small or outdoor events...
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