5 Reasons You Still Need Business Cards
Ok so let’s just be real for a moment and acknowledge that the days of paper business cards are probably limited. Technology is quickly...
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Apr 6, 2021
7 Most Common Mistakes in Logo Design
At 2nd Story, we’ve been helping businesses develop their brands for years and a big part of that has been creating logo designs. Several...
Mar 30, 2021
5 Habits for Keeping your Business Organized
Managing a business is a lot of work and stressful and exhausting. We know. But there are some very doable things you can include in your...
Mar 16, 2021
Color vs Black & White
In a world of so many thoughtless colors screaming at us all the time, black and white photography, when used properly finds a place that...
Mar 9, 2021
Font Size Rules
When creating content for your audience, it’s important to make your information easy and comfortable to read. The size of your text has...
Mar 2, 2021
Color Palettes to Inspire You
We're moving into spring, which for many businesses means new campaigns and marketing materials. So we have some beautiful, trending...
Feb 23, 2021
Tips for Photographing Amateur Models
It’s pretty common for small businesses to need some photography but not have the budget to hire professional models. So employees,...
Feb 9, 2021
How to Pick a Domain Name
Since Covid has put so many restrictions on in-person interaction, a lot of small businesses are suddenly focusing on creating an online...
Feb 2, 2021
4 Years of Success
Having just celebrated 2nd Story’s 4th Birthday, we thought it would be a good time to share with you a little of our story and 4 reasons...
Jan 26, 2021
5 Photography Trends Coming in 2021
Last week we told you about some trending graphic design styles coming up this year. If you missed it, check it out here. Today we bring...
Jan 19, 2021
7 Graphic Design Trends Coming in 2021
It seems like we’re all moving into 2021 cautiously after the pervious year betrayed us so brutally. And with all the uncertainties this...
Jan 12, 2021
Get Out of the Spotlight!
I see so many ads where the owner of the business has made themselves the star. Having their face on a billboard or starring in their own...
Jan 3, 2021
Less is Most
Whether it’s text in an ad, graphic elements on a webpage, or the subject of a photograph, minimal is powerful. It’s been proven that...
Dec 29, 2020
Best of 2020
We're almost done with this most "interesting" year! And even with all the challenges this year has thrown at us, we've been fortunate to...
Nov 18, 2020
5 Toxic Typography Mistakes in Advertising
When designing an advertisement, a lot of the focus tends to be on the imagery. However, the typography, or treatment of the text, plays...
Oct 7, 2020
Who is Your Target?
If you are a business owner or working towards being a business owner, one of the most important things for you to figure out is your...
Sep 23, 2020
When to Rebrand
Not too long ago 2nd Story decided to revamp our look with a new logo, new website, and new marketing strategies. This decision was made...
Sep 16, 2020
Product Shot Pointers
Here’s just a few things to consider when planning for your photoshoot.
Sep 9, 2020
Essential Webpages for a Small Business
Businesses often come to us in need of a web presence, but with no idea of what content should be included. So we have some suggestions...
Aug 26, 2020
Lesson in Logos
Logo design is one of the first steps in branding. It's the visual representation of your business. At 2nd Story we work with you to come...
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